Articles | Staircase Photography

September 15, 2026 · Appraisals

Why Your Square Footage May Not Match the Appraisal — and What Changes This November

A federal appraisal update takes effect November 2, 2026. Here's why your tax record, MLS listing, and appraisal can all show different numbers — and what to do about it.

September 8, 2026 · Curb Appeal

Does Your Front Door Color Really Affect Your Sale Price? Here's the Data

Zillow's own data shows front door color can shift offers by thousands — but the right color depends entirely on your home's exterior.

September 2, 2026 · Marketing

Do 3D Tours Actually Sell Homes Faster? What the Data Shows

Two independent studies looked at whether 3D tours affect days on market and sale price. Here's what they found, and the one caveat worth knowing.

September 1, 2026 · Marketing

Zillow Showcase, Explained: What NoVA Agents Should Know Before Their Next Listing

The boost is real, but it only kicks in if the listing meets two specific requirements. Here's what actually qualifies — and what doesn't.

September 1, 2026 · Prep & Staging

The Room-by-Room Staging Checklist We Send Before Every Shoot

The prep work happens before we ever arrive. Here's exactly what to tell a seller, room by room, to get camera-ready.

September 1, 2026 · Packages

Aerial, 3D Tour, or Both? Choosing the Right Media Package for Your Next Listing

Six packages, six different listings they're built for. A quick guide to matching the media to the property.

Guidance for agents.

Why Your Square Footage May Not Match the Appraisal — and What Changes This November

Does Your Front Door Color Really Affect Your Sale Price? Here's the Data

Do 3D Tours Actually Sell Homes Faster? What the Data Shows

Zillow Showcase, Explained: What NoVA Agents Should Know Before Their Next Listing

The Room-by-Room Staging Checklist We Send Before Every Shoot

Aerial, 3D Tour, or Both? Choosing the Right Media Package for Your Next Listing

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